Only a few businesses will succeed by having the lowest price, so most will need a strategy that includes customer services.
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Customer service will become the primary value added function of every business.
Analytical software enables you to shift human resources from rote data collection to value-added customer service and support where the human touch makes a profound difference.
The need to communicate effectively with your customers will come up again and again.
Your customers get better when you do.
Learn from your unhappy customers.
When you lose a customer, it can be tempting to tell each other, "That customer's not very sharp. They just made the wrong decision".
Your most unhappy customers are your greatest source of learning.