Persuasion is effected through the medium of the hearers, when they shall have been brought to a state of excitement under the influence of speech; for we do not, when influenced by pain or joy, or partiality or dislike, award... ...
rhetoric Quotes
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rhetoric Quotes by Aristotle
Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion.
The duty of rhetoric is to deal with such matters as we deliberate upon without arts or systems to guide us, in the hearing of persons who cannot take in at a glance a complicated argument or follow a long... ...
Character can almost be called the most effective way to convince others.
A speaker who is attempting to move people to thought or action must concern himself with Pathos.
It is evidently equally foolish to accept probable reasoning from a mathematician and to demand from a rhetorician demonstrative proofs.