The fool tells me his reason; the wise man persuades me with my own.
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communication Quotes by Aristotle
Metaphor is halfway between the unintelligible and the commonplace.
It is not sufficient to know what one ought to say, but one must also know how to say it.
My lectures are published and not published; they will be intelligible to those who heard them, and to none beside.
Character may almost be called the most effective means of persuasion.
Some animals make a loud sound. Some are quiet, and others have a voice, which sometimes can be put into words; other times it cannot. There are also noisy animals and quiet animals, musical and unmusical types, but they are... ...
It is this simplicity that makes the uneducated more effective than the educated when addressing popular audiences-makes them, as the poets tell us, 'charm the crowd's ears more finely.' Educated men lay down broad general principles; uneducated men argue from... ...
Speech is the representation of the mind, and writing is the representation of speech.
In general, what is written must be easy to read and easy to speak; which is the same.
Cleverness is a refined way of being rude.