communication Quotes

Of means of persuading by speaking there are three species: some consist in the character of the speaker; others in the disposing the hearer a certain way; others in the thing itself which is said, by reason of its proving,... ...

A good style must have an air of novelty, at the same time concealing its art.

Now all orators effect their demonstrative proofs by allegation either of enthymems or examples, and, besides these, in no other way whatever.

There are, then, these three means of effecting persuasion. The man who is to be in command of them must, it is clear, be able (1) to reason logically, (2) to understand human character and goodness in their various forms,... ...

The key to humor is surprising people.

All that one gains by falsehood is, not to be believed when he speaks the truth.

Rhetoric is the counterpart of logic; since both are conversant with subjects of such a nature as it is the business of all to have a certain knowledge of, and which belong to no distinct science. Wherefore all men in... ...

Speeches are like babies-easy to conceive but hard to deliver.

When you ask a dumb question, you get a smart answer.

When preparing a speech, one must consider three things: how to convince people, the language to use, and the proper order of the speech parts.