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The purpose of speaking well (rhetoric) is to handle topics we discuss without formal methods, for an audience that can't easily follow complex arguments or long reasoning.
Aristotle
We are convinced by a speaker's good character when their speech makes us trust them. We believe good people more easily and completely than others, especially when there's no definite answer and opinions are split.
Aristotle
A period may be defined as a portion of speech that has in itself a beginning and an end, being at the same time not too big to be taken in at a glance
Aristotle
When preparing a speech, one must consider three things: how to convince people, the language to use, and the proper order of the speech parts.
Aristotle
Speech is the representation of the mind, and writing is the representation of speech.
Aristotle
In general, what is written must be easy to read and easy to speak; which is the same.
Aristotle
It is absurd to hold that a man ought to be ashamed of being unable to defend himself with his limbs, but not of being unable to defend himself with speech and reason, when the use of rational speech is... ...
Aristotle
Nature, as we say, does nothing without some purpose; and for thepurpose of making mana political animal she has endowed him alone among the animals with the power of reasoned speech.
Aristotle
Persuasion is effected through the medium of the hearers, when they shall have been brought to a state of excitement under the influence of speech; for we do not, when influenced by pain or joy, or partiality or dislike, award... ...
Aristotle
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