The purpose of speaking well (rhetoric) is to handle topics we discuss without formal methods, for an audience that can't easily follow complex arguments or long reasoning.
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If happiness is activity in accordance with excellence, it is reasonable that it should be in accordance with the highest excellence.
Excellence, then, is about making choices, finding a middle ground, which is determined by reason, as a wise person would decide.
Jealousy is a feeling reasonable people have to get good things for themselves, but envy is a bad feeling where someone doesn't want their neighbor to have good things.
Man, as an originator of action, is a union of desire and intellect.
Art is identical with a state of capacity to make, involving a true course of reasoning.
Reason is a light that God has kindled in the soul.
Authority is no source for Truth.
For as the eyes of bats are to the blaze of day, so is the reason in our soul to the things which are by nature most evident of all.
There are, then, these three means of effecting persuasion. The man who is to be in command of them must, it is clear, be able (1) to reason logically, (2) to understand human character and goodness in their various forms,... ...