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For it is not true, as some treatise-mongers lay down in their systems, of the probity of the speaker, that it contributes nothing to persuasion; but moral character nearly, I may say, carries with it the most sovereign efficacy in... ...
Aristotle
Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character ofthe speaker; the second on putting the audience into a certain frame of mind; the third on the... ...
Aristotle
Persuasion is effected through the medium of the hearers, when they shall have been brought to a state of excitement under the influence of speech; for we do not, when influenced by pain or joy, or partiality or dislike, award... ...
Aristotle
Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion.
Aristotle
The duty of rhetoric is to deal with such matters as we deliberate upon without arts or systems to guide us, in the hearing of persons who cannot take in at a glance a complicated argument or follow a long... ...
Aristotle
A speaker who is attempting to move people to thought or action must concern himself with Pathos.
Aristotle
A good character carries with it the highest power of causing a thing to be believed.
Aristotle
Persuasion is clearly a kind of proof, because we are most convinced when we feel something has been proven.
Aristotle
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