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Rhetoric is the counterpart of logic; since both are conversant with subjects of such a nature as it is the business of all to have a certain knowledge of, and which belong to no distinct science. Wherefore all men in... ...
Aristotle
A statement is convincing and believable either because it's obviously true or because it seems proven by other statements that are true.
Aristotle
When preparing a speech, one must consider three things: how to convince people, the language to use, and the proper order of the speech parts.
Aristotle
It is no part of a physician's business to use either persuasion or compulsion upon the patients.
Aristotle
Let us be well persuaded that everyone of us possesses happiness in proportion to his virtue and wisdom, and according as he acts in obedience to their suggestion.
Aristotle
We ought to be able to persuade on opposite sides of a question; as also we ought in the case of arguing by syllogism: not that we should practice both, for it is not right to persuade to what is... ...
Aristotle
It is this simplicity that makes the uneducated more effective than the educated when addressing popular audiences-makes them, as the poets tell us, 'charm the crowd's ears more finely.' Educated men lay down broad general principles; uneducated men argue from... ...
Aristotle
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