persuasion Quotes

There won't be anything we won't say to people to try and convince them that our way is the way to go.

Now you have to be a collaborator and you have to bring on governments and convince people.

We are convinced by a speaker's good character when their speech makes us trust them. We believe good people more easily and completely than others, especially when there's no definite answer and opinions are split.

Rhetoric is useful because truth and justice are in their nature stronger than their opposites; so that if decisions be made, not in conformity to the rule of propriety, it must have been that they have been got the better... ...

It is impossible, or not easy, to alter by argument what has long been absorbed by habit

Rhetoric can be described as the skill of finding all possible ways to persuade in any given situation. This is unique to rhetoric and not part of any other art.

Of means of persuading by speaking there are three species: some consist in the character of the speaker; others in the disposing the hearer a certain way; others in the thing itself which is said, by reason of its proving,... ...

Now all orators effect their demonstrative proofs by allegation either of enthymems or examples, and, besides these, in no other way whatever.

There are, then, these three means of effecting persuasion. The man who is to be in command of them must, it is clear, be able (1) to reason logically, (2) to understand human character and goodness in their various forms,... ...

The arousing of prejudice, pity, anger, and similar emotions has nothing to do with the essential facts, but is merely a personal appeal to the man who is judging the case.