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If you withdraw the incredible focus on polio, it will spread back, and in poor countries you'll get something like 100,000 cases a year. So by being very intense and getting the cases down to zero, what you do is you avoid all the future cases.
I set a rule that people weren't allowed to send good news unless they sent around an equal amount of bad news. We had to get a balanced picture. In fact, I kind of favored just hearing about the accounts we were losing because ... bad news is generally more actionable than good news.
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