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I hope corporations will dedicate a percentage of their top innovators' time to issues that could help people left out of the global economy. This kind of contribution is even more powerful than giving cash or offering employees' time off to volunteer. It is a focused use of what your company does best. It is a great form of creative capitalism, because it takes the brainpower and makes life better for the richest, and dedicates some of it to improving the lives of everyone else.
To create a new standard, it takes something that's not just a little bit different; it takes something that's really new and really captures people's imagination, and the Macintosh, of all the machines I've ever seen, is the only one that meets that standard.
What are the top 20 universities in the world that do good materials research that might create carbon fibers to do jet stream kites or new magnets that will allow [energy] generation to be done up there and you just bring the electricity down. You either have to bring down rotational energy, which is hard, or you have to have the generator up there and bring down the electricity. Well, putting the generator up there is hard to do because it's too heavy.
Microsoft Research has a thing called the Sense Cam that, as you walk around, it's taking photos all the time. And the software will filter and find the ones that are interesting without having to think, 'Let's get out the camera and get that shot.' You just have that, and software helps you pick what you want.
On the supply side, for innovation, you'd say, go look at those R&D budgets, and they haven't moved in the last 20 years. In the case of the US - which is the majority of R&D funding across every category you can name: health, energy, whatever - it's been about $5 billion a year from the Department of Energy.
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